Are you showing up in AI search?
When someone asks ChatGPT or Google AI to recommend a business like yours — do you appear? Most small businesses don't. Brighter Days fixes that.
Our Approach:We help small businesses across the UK get found in the new world of AI search — through a clear, practical process called GEO: Generative Engine Optimisation.
Your customers are searching differently now
A few years ago, getting found online meant ranking on Google. You worked on your SEO, maybe ran some ads, made sure your website looked good.
That's still important. But something significant has changed.
More and more people are now turning to AI tools - ChatGPT, Perplexity, Google's AI Overviews, Microsoft Copilot - to find recommendations, compare businesses, and make decisions. They're asking questions like:
"What's the best interior designer in Reading?" "Find me a reliable accountant near Marlow." "Which local marketing agency should I use?"
And the businesses that appear in those answers are not necessarily the ones with the best websites or the highest Google rankings.
They're the ones that have been optimised for AI search.
Most small businesses haven't been. Most don't even know this is happening.
That's the gap. And it's widening every day.
What is GEO — and why does it matter for your business?
GEO stands for Generative Engine Optimisation. It's the practice of making sure your business appears when people search using AI tools rather than traditional search engines.
Traditional SEO helps you rank on Google. GEO helps you get referenced, recommended and cited by AI models like ChatGPT, Perplexity and Google's AI Overviews.
The two are related but they're not the same. A business can rank well on Google and be completely invisible in AI search, and increasingly, that invisibility has real commercial consequences.
AI search is not the future. It's happening right now. And the small businesses that act early will have a significant advantage over those that don't.
GEO for small businesses involves improving five things: how visible you are in AI search results, how clearly AI models can read your content, how widely you're referenced across the web, how consistently your business information appears everywhere, and whether your website uses the technical signals AI models look for.
Brighter Days specialises in GEO for small businesses across the UK. We audit where you stand, identify the gaps, and fix them.
In plain English, without the tech overwhelm.
The Brighter Days GEO Score
We come into your business, in person or remotely, and do three things.
First, we map where AI can genuinely help. Not every tool, not every trend - just the changes that will make a real difference to your specific business, your specific team, your specific situation.
Second, we build it. We set up the tools, create the workflows, improve how you appear in AI search, and automate the tasks that are quietly stealing your time.
Third, we hand it back. With plain-English documentation, a proper handover session, and two follow-up check-ins to make sure everything is working. You leave capable. Not dependent.
No jargon. No overwhelm. No ongoing retainer you don't need.
Just a brighter day for your business - and more time for the work you actually love.
Before we fix anything, we measure it.
Every business we work with receives a GEO Score - a clear, structured assessment of their AI search visibility out of 100.
-
Do you appear when someone asks ChatGPT, Perplexity or Google AI to recommend a business like yours?
This is the most important category, and the one most small businesses score lowest on. text goes here
-
Is your website content written in a way that AI models can read, understand and reference?
AI models favour direct, specific, question-and-answer style content.
Most small business websites aren't structured this way.
-
Are you mentioned across multiple sources online - directories, review platforms, industry sites, local publications?
AI models build their understanding of a business from many sources, not just your own website.
-
Is your business name, address, description and category identical across your website, Google Business profile, social media and directories?
Inconsistency confuses AI models and reduces your chances of being surfaced.
-
Do you have recent, positive reviews on Google and other platforms?
AI models reference review sentiment when describing and recommending businesses.
-
Does your website include schema markup — the behind-the-scenes code that tells AI models exactly what your business is and what it offers?
Most small businesses have none.
It's one of the easiest wins to implement.
Verdict bands:
0–30: Not visible to AI search — urgent action needed
31–55: Partial visibility — significant gaps to address
56–75: Moderate presence — good foundation, room to grow
76–100: Strong GEO presence — maintain and build on this
Three ways to improve your GEO
Whether you want to understand where you stand or fix it completely — we have a clear starting point for every budget.
How it works:Simple. Clear. No Surprises.
Every GEO engagement follows the same straightforward process.
You always know what's happening and what you're getting.
Step 1 — You share your details
Fill in a short form telling us about your business and your website. Takes five minutes.
Step 2 — We run your audit
Using our AI Agents we research your AI search visibility across the five GEO categories using specialist tools and AI search platforms. We check how you appear in ChatGPT, Perplexity and Google AI Overviews right now.
Step 3 — You receive your report
Within 48 hours you receive your GEO Score with a plain-English breakdown of every category, your overall verdict, and clear recommendations for what to do next.
Step 4 — You decide what happens next
Some clients take the report and act on it themselves. Others ask us to write the improved content for them. Either way, you leave knowing exactly where you stand and what to do about it.
No jargon. No ongoing commitment. No dependency.
hiya, thanks for stopping by!
Hi, I'm Amy — founder of Brighter Days Consulting.
I've spent over a decade in marketing and business operations, helping businesses communicate clearly, run efficiently and grow sustainably. When AI search started changing how customers find businesses, I realised most small business owners had no idea it was happening — let alone what to do about it!
That's why I’ve put blood, sweat and tears into building the Brighter Days GEO Score and the audit process behind it. To give small businesses a clear, honest picture of where they stand in AI search AND a practical path to improving it.
I work with small businesses across the UK, remotely and in person. Plain English always. No jargon, no tech overwhelm, no ongoing dependency.
If you want to know whether your business is showing up where your customers are searching, I'd love to help!
Questions about GEO answered plainly
-
Generative Engine Optimisation - GEO - is the practice of improving how a business appears in AI-powered search tools like ChatGPT, Perplexity and Google's AI Overviews.
Where traditional SEO focuses on ranking in Google search results, GEO focuses on being referenced, recommended and cited by AI models when people ask them questions about businesses, products and services.
-
SEO and GEO are related but they have their distinct differences.
SEO helps your website rank higher in traditional search engine results.
GEO helps AI models understand, reference and recommend your business when people use AI tools to search.
A business can have strong SEO and still be completely invisible in AI search — and vice versa.
Both matter, but most small businesses haven't started thinking about GEO yet.
-
AI search is growing rapidly.
Tools like ChatGPT, Perplexity and Google's AI Overviews are increasingly how people find and evaluate businesses, especially for local and professional services.
The businesses that optimise for AI search now will have a significant visibility advantage over those that don't.
The window to act early is still open, but it won't be forever.
-
The Brighter Days GEO Score is a structured assessment of a business's AI search visibility out of 100.
It measures five categories:
AI Search Visibility, Content Structure, Authority Signals, Consistency, and Reviews & Social Proof plus Structured Data.
Each category is scored, explained in plain English, and accompanied by specific recommendations for improvement.
-
You can get your AI Visibility Taster, the first category of your GEO Score, completely free.
It tells you whether your business currently appears in AI search tools like ChatGPT and Perplexity.
If you want your full score across all five categories, the GEO Snapshot is £99 and is delivered within 48 hours.
-
The GEO Audit & Copy Pack includes your complete GEO Score with full breakdown, plus all the content you need to improve it - rewritten website copy structured for AI search, FAQ content, directory listing language and structured data recommendations.
Everything is delivered as a ready-to-use document.
You implement it yourself or hand it to your web developer.
-
Not at all.
Everything we deliver is written in plain English and designed to be acted on without any technical knowledge.
Where technical implementation is needed, like adding structured data to your website, we tell you exactly what to ask your web developer to do.
-
The AI Visibility Taster is delivered within 24 hours.
The GEO Snapshot is delivered within 48 hours.
The full GEO Audit & Copy Pack is delivered within 7 working days.
*T&C’s apply
-
Yes!
AI search tools like ChatGPT and Perplexity are used globally and GEO is relevant for any business that wants to be found through them.
Brighter Days works with UK businesses in person or remotely, and with international businesses fully remotely.
-
We work with small businesses of all types — from sole traders to teams of ten.
If you have a website, a Google Business profile, and customers who use the internet to find businesses like yours, GEO is relevant to you.
Most small businesses are invisible in AI search right now. You don't have to be.
Find out where you stand
Start with your free AI Visibility score. It takes less than 24 hours and costs nothing. No sales pitch, no obligation — just a clear answer to whether your business is showing up in AI search.
Or if you have questions first, drop us a message. We'll come back to you within one working day.
Drop us a message
Brighter Days Consulting — helping small businesses get found in the new world of AI search.
Don’t just take my word for it…
-
"Amy was fundamental in helping me get my business off the ground. She helped me to build my website, created a social media planner and content and was generally an extra pair of safe hands for my business."
Julie. J, time back client
-
Amy’s the one who keeps our marketing ticking over at my construction and renovation business. She sorts out campaigns, handles emails, and makes sure we’re talking to the right people — basically takes the stress off so I can get on with the job.
Andrew H, time back client
-
Amy helped me turn my website ideas into a reality, listening to what I wanted and bringing it to life.
Barry.S, time back client